TfSC, established in 2003 with certificate of Incorporation number G12904 and Certificate of Recognition as NGO No. D.S.W/2202, is an innovative Ghanaian not-for-profit organisation in response to the need of having a sustainable social behaviour change and communication (SBCC) to promote positive and healthy attitudinal changes for desirable future wellbeing of people. TfSC uses interactive theatre as our innovative tool to empower people’s attitudinal and behavioural change by allowing them to examine their own attitudes, practices, socio-cultural environment and behaviour patterns of other people around them. TfSC mobilises donor and private funding to deliver innovative capacity building interventions that enhance the knowledge, effectiveness, self-reliance and sustainability of people and communities in Ghana.
TfSC believes that social change begins with individuals and communities reflecting on their own values, beliefs and practices to build knowledge and skills to develop confidence and assertiveness to enable them make informed choices and access services to influence desirable changes.
This belief forms the bedrock of TfSC’s designed innovative interactive theatre methodology with SBCC REACH Model. Its uniqueness rises above most NGOs in Ghana that engage in social behaviour change and communication as well as social development initiatives. The methodology emotionally helps people to rediscover that they already have some experience which is good enough for further exploration to elicit the best solution at low or no cost. It is suitable to
- promoting dialogue among all stakeholders on increasing access to multi-sectorial services of health, education, economic livelihood benefits, child protection, human rights, gender equality and social inclusion
- training others on how to identify key barrier issues among target audience
- developing behaviour change/advocacy objectives, expected outcomes, and key messages; and
- designing innovative action plans for reaching all the identified audience.
Simply described, TfSC’s innovative interactive theatre can help
- disseminate accurate information on services delivery benefits to individuals, families, communities and districts; and
- enhance commitment of key stakeholders (chiefs, queen-mothers, parents, youth leaders, women and girls, boys and men, pastors, imams and opinion leaders) to act directly or use their influence to expand and improve services uptake in their locality without discrimination.